Business Plan: Curated Online Store for Plus Size Outdoor Gear

Executive Summary:

Our business, a curated online store specializing in plus size outdoor gear, aims to cater to plus-size individuals who enjoy outdoor activities such as field work, hiking, and camping. We will focus on providing durable, functional, and stylish outdoor gear specifically tailored for plus size customers. Our flagship product will be women's zip-off trousers designed to provide both comfort and flexibility during outdoor adventures.

Business Description:

The curated online store will offer a selection of high-quality outdoor gear including plus size women's zip-off trousers, hiking boots, moisture-wicking tops, and waterproof jackets. The products will be carefully curated to meet the specific needs of plus-size individuals who often struggle to find comfortable and functional outdoor gear in their size.

Market Analysis:

The market for plus size outdoor gear is a niche yet growing segment within the outdoor industry. There is a significant gap in the market when it comes to offering diverse and inclusive sizing options for outdoor gear. By focusing on plus size customers, we aim to tap into an underserved market and establish a loyal customer base.

Marketing Strategy:

Our marketing strategy will include a combination of digital marketing efforts such as social media advertising, influencer partnerships, and search engine optimization (SEO). We will also collaborate with plus size influencers and bloggers to reach our target audience and create brand awareness. Additionally, we will participate in outdoor gear trade shows and events to showcase our products to a wider audience.

Revenue Model:

The revenue will primarily come from the sales of our curated outdoor gear collection, with a focus on women's plus size zip-off trousers. We will offer competitive pricing while ensuring the quality and durability of our products. In addition to direct sales on our online store, we may consider wholesaling our products to other outdoor retailers in the future.

Financial Projections:

Monthly Revenue Goal: $15,000
Breakdown:
Women's Zip-off Trousers: $8,000
Hiking Boots: $2,500
Tops: $2,000
Jackets: $2,500

Conclusion:

Our online store for plus size outdoor gear, with a focus on women's zip-off trousers, aims to provide inclusivity, functionality, and style to the plus size outdoor enthusiasts. By offering carefully curated products and a seamless online shopping experience, we are confident in capturing a loyal customer base and establishing a strong presence in the plus size outdoor gear market.

Estimated MRR: $15,000

Startup Idea: A curated online store for plus size outdoor gear, specializing in durable and stretchy women's zip-off trousers for field work